Marketers use sales strategies and sales tactics in order to get
consumers to buy a product or service. These two tools go hand-in-hand,
but are distinct. To be successful and keep a company competitive,
marketers must know the difference between these tools because their
distinction affects the order of marketing operations and the people who
carry out specific tasks.
ales Strategy Defined
A
sales strategy is a game plan for how you market what you wish to sell.
It is the concept you have of how you will achieve defined marketing
goals and clarifies the objective and purpose of what you do. A sales
strategy always answers the questions "what for?" or "what if?" Another
way of defining a sales strategy is as the content for the marketing.
Components of a strategy include items such as knowledge of your brand's
history and the consumer market, how the marketing will influence your
business overall, what the competition is doing, and the strengths and
weaknesses the plan and the product or service involved has.





